If the logo doesn't look remotely familiar, you may have been buried under a rock your whole life. The "Winged Wheel" has been a symbol of progress since the late 1800's. Used for everything from Police Motorcycle Units (always been a fan of C.H.i.Ps), to professional Hockey. Although, it's the original meaning and cause that caught my attention and seemed to carry over well to what my idea of fishing is.
The winged wheel was first used by The League of American Wheelmen, or L.A.W.. They were an organization with intense focus on improving roads for cyclists, and some accredit them for modern roadways. Roads here in the U.S. were built for bicycles, not cars. This group had alot of influence on the recreation of cycling. Read here for the history lesson so I don't ramble: http://en.wikipedia.org/wiki/League_of_American_Wheelmen
I'd like to think the "Winged Reel" is a symbol for a similar cause. For advocates who are passionate about the sport. For those who are interested in improving and protecting the quality of our fisheries for us and the next generation. The Winged Reel will be a place for the like minded folks to share media, art, thoughts, ideas, and share experiences related to arguably the worlds most satisfying sport.